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Research News: Marketing Practices

FTC’s Green Guides Could Nullify Environmental Seals of Approval

Tuesday, August 24, 2010   (0 Comments)
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The Federal Trade Commission (FTC) is on track to release an updated set of Green Guides that are used by the agency to enforce environmental marketing laws against unfair and deceptive advertising, reports Advertising Age. Experts tell the magazine that the pending guidelines could make about 300 environmental seals of approval useless.

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