Method. Whole Foods. Stonyfield Farms. These well-known consumer
goods brands roll off the tip of the tongue when you think
‘sustainability.’ However, consumer goods companies aren’t the only
businesses that benefit from a focus on sustainability. B2B companies
are in a prime position for using sustainability initiatives to attain
and retain their customer base. In fact, sustainability may be a more
powerful tool over the long term for B2B companies than B2C companies.
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