A new sustainability survey reveals that only 16 percent of U.S. consumers and 29 percent of Fortune 1000 executives believe that a majority of businesses are committed to sustainability. The Gibbs & Soell survey also finds that 54 percent of executives and 48 percent of consumers believe only "some” businesses are committed to "going green.”
The study, "2010 Gibbs & Soell Sense & Sustainability” (PDF)surveyed both U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment through sustainable practices, products, or services.
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