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Research News: Enterprise Sustainability

EPA Chief: Avatar's Success Proves There's Money in Going Green

Thursday, March 11, 2010   (0 Comments)
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EPA chief Lisa P. Jackson recently suggested that folks wary of greater environmental protection consider the success of eco-themed Avatar, the highest grossing movie ever made. Her point? Government regulations aimed at cleaning up the environment, including caps on greenhouse gas emissions, won’t hurt the economy, but help it.

This "be not afraid” message kicks off the Obama administration’s push to regain control of the political debate over whether and how to regulate greenhouse-gas emissions.

Full Story from bNet

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