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Research News: Product Innovation

What Your Employees Know About Green Innovation That You Don't

Monday, March 08, 2010   (0 Comments)
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While working on a global launch of a green household product, I had the opportunity to speak to the project chemist about the product's truly revolutionary ingredients.

"It’s incredible that you could come up stuff like this -- it’s so much less harmful for the planet, and works as well as the old stuff. How long did it take to develop it?’
"I asked.

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