With kids as one of its core demographics, The Walt Disney Company is obviously quite interested in what kids care about. Speaking at the Wall Street Journal’s ECO:nomics conference, Disney President and CEO Robert Iger discussed how kids as young as five are becoming increasingly concerned about environmental issues. It doesn’t stop with this "generation green.” Disney, like many other companies, has heard similar concerns from other customer groups, shareholders, and employees (current and potential). According to Iger, addressing the company’s environmental impacts is not only the right thing to do morally but the right thing to do for shareholder value.
Print to Page
Email to a Friend