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Research News: Marketing Practices

New Green Seal Company Certification Program Validates Green Product Lines and Business Operations

Tuesday, November 10, 2009   (0 Comments)
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WASHINGTON--(BUSINESS WIRE)--Consumer product manufacturers will now be able to prove their sustainability claims to customers and stockholders with a new certification program that rewards the highest levels of environmental performance and leadership.

Green Seal, the 20-year old non-profit certifier of green products and services, is launching a pilot Company Certification Program that provides the first and only holistic assessment of a company’s product line and its business operations. The new program builds on Green Seal’s development of 30 environmental standards and certification of over 3,500 "green” products and services.

This pilot program will certify companies as a whole based on their commitment to environmentally-sound business practices and sustainable products. Recognition of environmental leadership – at Gold, Silver and Bronze levels – will be based on corporate-wide practices and environmental impacts, third-party environmental certification of the company’s products, and life-cycle assessment of the company’s key product lines.

Full Story from Business Wire.


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