Print Page   |   Contact Us   |   Report Abuse   |   Sign In   |   Register
Research News: Corporate Sustainability Management

Green teams: Silicon Valley employees use peer pressure, creative ideas to help the environment

Sunday, October 12, 2008   (0 Comments)
"Yahoo and LJ Engineering & Manufacturing couldn’t be more different. One is a global Internet giant; the other a small machine shop in Santa Clara.

Yet both reflect a growing trend in Silicon Valley: On their own, employees at each company have formed green teams. These groups of volunteers gather to push their peers and employers to become more environmentally aware. They encourage recycling; advocate for carpooling, mass transit and bikes; and generally seek to cut carbon emissions. Sixty green teams exist locally, and more are forming, according to Sustainable Silicon Valley, a local environmental collaborative.

Don Bray, with AltaTerra Research, says their voluntary nature makes green teams much different than typical company-organized task forces. Members don’t function related to the status of their jobs within the organization. They’re supportive, not competitive or political. In fact, Bray says, green teams represent a new organizational model that might be used to deal with other corporate priorities."

Full article


Sign In

Username

Password

Forgot your password?
Click here.

Haven't registered yet?
Click here.

Featured Events
Featured Members