ONLINE: Uniting Product Development and Sustainability: New Practices for Driving Green Innovation
Thursday, April 5, 2012
11:00 AM-12:30 PM PT / 2:00-3:30 PM ET
AltaTerra Online Briefing
Online registration is closed.
Uniting Product Development and Sustainability
New Practices for Driving Green Innovation
Sue Burek, Manager, Research and Partnerships, Center for Energy Efficiency and Sustainability, Ingersoll Rand Corporation
Phil Metz, Senior Research Partner, Product Sustainability and Innovation, AltaTerra Research
Don Bray, President, AltaTerra Research
Sustainability has become a priority for most large organizations, and
related mandates from customers have become increasingly common. But how can
companies go about profitably improving the environmental and social impacts of
their product and service portfolios? And what role do sustainable products and
services play in the bigger picture of sustainability across the enterprise?
For established companies, these are challenging questions - especially those
with broad product offerings, and complex or resource-intensive supply chains. Fortunately,
new practices incorporating sustainability into the product innovation process are
emerging – enabling companies to move beyond compliance to cost reduction, competitive
advantage, increased profitability, and even new market opportunities.
Presenting in this independent online conference are Sue Burek, Manager of Research and
Partnerships at Ingersoll Rand’s Center
for Energy Efficiency & Sustainability (CEES), and Phil Metz, Senior Research Partner with AltaTerra Research, focused on
Product Sustainability and Innovation.
They will discuss how sustainable innovation is being systematically
envisioned, organized and implemented in practice to deliver new/improved
products and services.
Sue will draw from her experiences at Ingersoll Rand, a $14 billion manufacturer of diversified products serving customers in
global commercial, industrial and residential markets. In April of 2010
Ingersoll Rand established its Center for Energy Efficiency and Sustainability,
bringing together a global group of experts dedicated to integrating best
practices for the long-term use of energy and other resources. Recent product announcements, such as Trane’s
EarthWiseTM Systems and
ThermoKing’s Cryogenic powered cooling and heating units, have leveraged new
concepts and approaches advanced by the Center.
Sue will zero in on the product innovation process at Ingersoll Rand,
and how it is employed to move beyond compliance to make sustainability a
competitive advantage. Starting
from a customer vantage point, she will outline how Ingersoll Rand has embedded
sustainability into its design processes to identify opportunities for
process and customer-centric criteria used to define "green”
the portfolio criteria through the New Product Development (NPD) process
the NPD process to product-level sustainability assessments and decisions
rollout and the "Sustainability Readiness Checklist”
‘Customer Connection’: meeting customer needs and exploiting untapped
Phil will introduce sustainable product innovation and its ingredients –
sustainable product strategy and rapid product development – and describe the
objectives, elements and implementation of each process.
In this online conference, the following questions will be addressed:
is the value of sustainable product / service innovation and how do we
can sustainable product / service innovation be transformed from a
compliance chore to a source of competitive advantage and profit?
are the specific processes and approaches for envisioning and implementing
sustainable product / service innovation?
are the critical first steps?
And what are advanced practices?
are the tools for measuring achievement and impacts on customers and
across the enterprise?
The briefing will be introduced and moderated by Don Bray, president of AltaTerra Research. Don will provide a brief
overview of sustainability and its impacts across the enterprise, and the
increasingly important role sustainability is playing in products and markets.
Time will be reserved at the end of the session for questions and
Who Should Attend
/ Service Development
Design / Certification and Environmental Live Cycle Assessment (LCA)
Product and Marketing Standards
and Customer / Market Engagement
Manufacturing and Supply Chain Management
Packaging and Distribution
After the event, you will receive a full copy of the presentation slides in PDF format and on-demand access to an event recording.
About the Presenters
Sue Burek brings 20+ years of in-depth experience in product development and
commercialization. At Ingersoll
Rand’s Center for Energy Efficiency and Sustainability, Sue is responsible for identifying, developing, assessing, negotiating and
managing the open innovation process and external alliances with CEES partners,
as well as incorporating sustainability as part of the innovation processes
throughout Ingersoll Rand. She also currently serves as Southern Region
Director of the Product Development and Management Association, and leads a PDMA
special interest group focused on sustainable product development. Prior to Ingersoll Rand, she held
product commercialization and compliance-related roles at Kodak’s Consumer
Digital Imaging group, and at Clariant Corporation. Sue earned her BS Chemistry and MS Product Development from
the Rochester Institute of Technology.
At AltaTerra, Phil Metz helps guide the Sustainable
Innovation practice, providing thought leadership and contributing to the
development and delivery of AltaTerra events, reports and consulting in
sustainable innovation. Phil is also founder and Top Dog at Singing Dog LLC, an
independent consultancy focused on sustainable product development and business
model innovation. Previously, Phil was Director of Business Development and
Sales for SolFocus, a leader in the Concentrator Photovoltaic (CPV) industry.
In this role Dr. Metz established strategic partnerships and drove sales with
selected industrial and utility-scale solar developers. Before joining SolFocus
he was Vice President, Market Planning and Sales Support, and subsequently Vice
President Self-Service Automation at Solectron, a $12B+ electrons manufacturing
services leader. Dr. Metz’
background includes 12 years of consulting in innovation management, energy,
strategy, and marketing, 10 years of renewable energy R&D, and a PhD in
physics from Rutgers University.
Don Bray is cofounder and president of AltaTerra Research. He has led a broad range of market research and consulting engagements in corporate sustainability, green IT, carbon management, and renewable energy systems. He is a frequent author, speaker, and discussion moderator on emerging solutions for energy efficiency and corporate sustainability. Prior to AltaTerra, Don served as a managing partner for Accenture. He continues to be actively involved in energy and environment related initiatives with the Silicon Valley Leadership Group. Don earned a master’s degree in engineering management from Stanford University, and a bachelor’s degree in civil and environmental engineering from the University of California at Davis.
Unable to participate in the live event? Go ahead and register now and receive access to the presentation materials and on-demand access to a recording of the live event at the same time as other registrants (often the same day as the event itself, or shortly after). Information for accessing the presentation materials and on-demand recording will be emailed to you directly. You'll also receive login and dial in information for the live event, so if your plans change, you can join us live. And, when you register early, you'll save money with our reduced early-bird registration rates.
Event Registration Fees
Registration fees depend on your registration
status, as follows:
|Early-bird (through Mar. 29)||Regular (after Mar. 29)|
|Individual - Academic / Government / Nonprofit**||$105||$155|
|Individual - Member*||$ 175||$ 245|
|Individual - Non-member||$ 275||$ 345|
|Group - Enterprise License (Member/Non-Member) ||$ 437 / 687||$ 612 / 862|
*Becoming a registered member of the AltaTerra Research Network is free, easy, and obligation-free. Simply click on "Register" in the upper right menu bar.
**You must be a full-time government or nonprofit employee, or a full-time, regular academic faculty member to register at this rate. Proof of status may be requested and AltaTerra reserves the right to revoke registrations that do not qualify.
*** The enterprise license offers up to ten connections for the live event and unlimited internal access to the on-demand recording. After you register, we will contact you to obtain information for enterprise attendees.
For student rates, please contact us. You must be a full-time, regular academic student to register as student. Please send proof of status when you inquire about student rates.
Thursday, April 5, 2012
Pacific 11:00 AM-12:30
Eastern 2:00-3:30 PM
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.4.11 (Tiger®) or newer
About AltaTerra Research Briefings
AltaTerra Research Briefings are designed to provide independent professional education on critical market developments in efficiency, renewable energy, and sustainable business. Recognized experts from the business community, institutions, and government share information and insights in an accessible conference session format that is interactive and non-sponsored (unless otherwise specified). Briefings typically begin with an overview, then move into greater detail, and close with a moderated audience question-and-answer (Q&A) period. After the live briefing, on-demand access to the recording, including audio and presentations, is provided to registrants and available for sale.
About AltaTerra Research
AltaTerra Research is an independent market research and education firm focused on high-value solutions for resource efficiency, clean energy, and sustainable business. We help forward-looking organizations leverage the latest marketplace developments, to achieve real operational savings and capitalize on new growth opportunities. More information is available at www.AltaTerra.net.
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