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Keys to California: Renewable Energy Markets Overview and Strategic Orientation

7/30/2009

When: Thursday, July 30, 2009
10:00-11:30 AM PDT / 1:00-2:30 PM EDT
Where: Web Conference
  
Contact:
Anneke Mueller

Registration Information
Online registration is closed.
Details
Overview

California leads the United States in renewable energy production, sales and market growth—as well as energy policy and business innovation. Over the next few years, California will continue to lead the nation in both the total share of renewable energy and the diversity of technologies installed, planned, and under development. In fact, the buildup will likely be great enough that, within a decade or so, the state’s standing in relation to the current renewable energy leaders will rival Western Europe’s in deployment of renewable energy, particularly solar power.

Which technologies and companies are winning and losing? What are the near-term market opportunities and long-term prospects for key technologies? What are the main policy provisions and how are they changing? How is the business and research ecology evolving in renewable energy? Which geographical areas in the state are the most actively using solar power and other renewable energy sources?

This web workshop presents original, objective analysis by AltaTerra Research, a leader in renewable energy markets research. The material discussed reflects on years of consulting to market leaders such as SunPower Corporation, startup companies in a variety of technologies and government and industry-wide organizations, as well as the firm's growing role in organizing industry conferences and discussions.


Reference Materials

After the presentation, you will receive a full copy of the presentation slides in PDF format.

For most web conferences, AltaTerra is also able to provide an online recording of the event. However, in some cases technical difficulties prevent us from providing an archive.


Who Should Attend

Economists

Electric utility procurement, generation, and transmission personnel

Energy sector executives

Environmental managers and consultants

Environmental organization executives

Financial services professionals and investors

Government personnel and policy-makers

Large energy users

Legal and financial advisors

Regulatory and PR staffers

Renewable energy professionals

Researchers

Technical consultants


Learning Outcomes/Key Takeaways

Overall, participants will receive:

• An overview of how renewable energy works in California—from innovation to major markets

• A review of the current state of and outlook for several types of renewable energy technology

• A framework for understanding and engaging with key organizations and market forces in the state

• A guide to public data and research resources


With regard to each specific technology types, this meeting addresses:

· Technology and competitors: Technology types, applications and companies

· Policy: Implications of U.S. federal and California state policy and legislative issues

· Current market: Sales volume and customer types

· Near-term market, market opportunities and venture capital investments

· Long-term outlook


Agenda

• Orientation

o Renewable Energy Overview

o Dominance of PV

o Dominance of State vs. Federal Policy

o California Renewables: Global and Local

o Silicon Valley: Investment Hub

o Research: Universities and Government Labs

o San Francisco Bay Area: Renewable Energy Innovation Hub

• Overview of specific technology types

o Solar Electric (Photovoltatic (PV)

o Concentrated Solar Thermal Power (CST/CSP)

o Solar Hot Water

o On-Site Wind Power (Small-Scale Wind)

o Geothermal Power


About the Presenter

Jon Guice, Managing Director of Research, AltaTerra Research




Jon Guice is the co-founder and Managing Director of Research at AltaTerra Research. Prior to AltaTerra, Dr. Guice was responsible for creating and executing the business strategy of the clean technology design engineering practice at GreenMountain Engineering, building a customer base of innovative startups, publicly-traded firms such as SunPower (Nasdaq:SPWR) and research groups such as PARC, and establishing the firm as the leader in the field. Earlier he had played leadership and strategy roles in an early-stage renewable energy company, a NASA R&D organization and a new product research program at Stanford University and the Royal Institute of Technology in Stockholm. Jon Guice earned a doctorate as a Regents Fellow in the first-ranked science and technology studies program at the University of California, San Diego and has spoken and published widely on global industry trends, research management and product innovation. His community activities include serving as co-chair of the American Bar Association's Cleantech & Climate Change Committee.


About AltaTerra Research

Founded in 2007, AltaTerra Research is the first research consultancy dedicated to corporate environmental sustainability and commercial markets for clean technology solutions. With consulting services, industry research reports and executive events, AltaTerra helps business leaders make informed decisions on green business. Current topics include alternative energy, the corporate carbon footprint, carbon credits and environmentally-friendly products. More information is available at www.AltaTerra.net


Time

Hawaii 7:00-8:30 am

Pacific 10:00-11:30 am

Mountain 11:00 am-12:30 pm

Central 12:00-1:30 pm

Eastern 1:00-2:30 pm


Registration Fees

Member*
Non-Member
$98
$182

*Becoming a registered member of the AltaTerra Research Network is free, easy, and obligation-free. Simply click on "Register" in the upper right menu bar.


Log in Instructions

You will receive an “Invitation to web conference” email with login information 24 hours prior to the web conference.

If you register within 24 hours of the event, an invitation email will be sent to you no later than one hour before the start of the event.

Registration closes at 11:59 PM Eastern time the day before the event.

To ensure that you receive our invitation email, you may wish to add the domain names “altaterra.net” and “instantlyglobal.com” to your white list.


Technical Requirements

Before logging into the web conference, please verify that your computer meets the following requirements:

· Windows PC or Mac

· Flash Player (you may update your flash player at http://get.adobe.com/flashplayer)

· Supported web browser (Internet Explorer 7.0, Mozilla Firefox 3.0, or Safari)

· Steady Internet connection (56K or above)

· Computer speakers (audio is delivered via VoIP and streamed directly through your computer)

If this is your first time attending an AltaTerra web conference, please take the System Test at the following web address to make sure that your computer is ready: http://www.instantlyglobal.com/system_test.

In the rare case that you have any technical difficulties, please email support@instantlyglobal.com and they will be happy to assist you.


About AltaTerra Research Web Conferences

AltaTerra Research web conferences are live, interactive, web-based events of varying duration that incorporate an online slide presentation by a qualified expert, followed by an open forum for questions and discussion. They provide a vehicle for communication between attendees, speakers and analysts, cultivate discussion about published research, and provide catalysts for further research. There is a reasonable fee, which varies by event. Discounts are available for AltaTerra Research Network registered members.


 

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