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Greening the Company Website

Posted By AltaTerra Editor, Thursday, January 07, 2010
Source: Jaclyn Pitera and Kathleen Acuff, AltaTerra Research
January 2010, 20 pages


Summary Review
This study presents evaluation and analysis of the websites of sixty global companies that are publicly recognized as environmental leaders. These leading companies are setting a new standard for corporate sustainability reporting by using their websites to keep stakeholders up-to-date and, in a few cases, to involve them on sustainability efforts. Using an original analytical framework, the authors identify eight essential attributes for effective online communication and engagement. Readers are walked through the methods of evaluation and detailed company examples. Also included is practical advice on improving online communications. This report is a rich resource for marketing, communications and IT professionals.

Companies mentioned: BMW, GM, Toyota, Alcoa, BASF, Dow, DSM, Holcim, Panasonic Electric Works, Adidas, Kingfisher, Nike, Patagonia, Starbucks, Timberland, Unilever, Wal-Mart, Aracruz Celulose, EnCana, ENI, Total, Xstrata, ANZ Banking Group, Credit Agricole, Investomentos Itau, State Street, Swiss Re, Bristol-Myers Squibb, Johnson & Johnson, Merck, Novartis, Roche, Smith & Nephew, Applied Materials, Atlantia, Atlas Copco, General Electric, TNT, Dell, HP, IBM, Intel, Sun, Pearson, Reed Elsevier, GPT Group, Land Securities, Dexus Property Group, BT Group, Nokia, NTT Docomo, Telefonica, Telus, Air France/KLM, East Japan Railway, Sodexo, Centrica, Cia Energetica de Minas Gerais, Iberdrola, PG&E.

A summary of the full report, including Executive Summary, Contents, Notes & Resources, Key Findings, Key Topics, Sample Table, List of Tables, Sample Exhibit, and List of Exhibits is available for free and immediate download (following free, one minute registration). Please click here.

The full report is available for purchase and immediate download from our online store. The cost of the full report is $358 for registered members of the AltaTerra Research Network and $398 for non-members. Membership is always free. To become a registered member, click here.

To buy this report now, please click here.

To download the free summary of the full report, please click here.

Tags:  company website design  corporate energy practices  corporate environmental management  corporate sustainability reporting  green company  public relations  social responsibility  stakeholder relations  sustainability report  top environmental companies  Web 2.0 

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