Helping you accelerate industry understanding and customer uptake . . .
The business marketplace for environmentally-preferable products is developing rapidly. For solution providers, educating prospective buyers on new products, service offerings, and business value propositions is fundamental to growth. At the same time, success for regulatory entities and NGOs means advancing a broad range of new commercial practices related to energy and efficiency.
Making this more difficult is that the market is crowded with 'green' messages. And we frequently hear from prospective buyers that they are craving facts and education, versus another superficial sales pitch.
AltaTerra Research brings the market and solution expertise necessary for effective audience targeting, program planning, and development of relevant, content-rich educational materials. We have helped numerous organizations, spanning Fortune 500 companies, clean technology companies, and NGOs, advance understanding and commercial uptake of renewable energy and efficiency-related solutions, via:
| Solution Case Studies
Customer case studies, delivered in written and web conference formats. Studies focus on state-of-the market implementations, from an independent angle. Subject matter includes realized business value, energy & environmental metrics, ‘how it works' examples, executive decision drivers, and key lessons learned in implementation.
| Industry & Market Education Programming
As specialists in commercial markets for efficiency and renewables, we assist organizations with development, delivery, and on-going distribution of high-quality education for target audiences. Content and programming is targeted to assessed audience needs and preferred delivery formats. Our services include industry and market education strategy, conference and event planning, content development, facilitation, and reporting.
| Executive Briefings and On-line Seminars
Development and conduct of executive-level briefings focused on key policy developments, implementation programs, and emerging marketplace solutions related to energy and efficiency. Briefings can be delivered on-site to in-person audiences, or on-line to a distributed audience. Physical meetings in Silicon Valley have included 'study tour' briefings with key companies and players in the clean-technology community.
AltaTerra Research has the experience and understanding necessary to reach corporate energy and environment-related decision-makers. Through our knowledgeable research staff, we identify and assess key qualitative and quantitative drivers of actual environmental and economic performance – and work to identify and highlight key buying criteria that drive market uptake.